SON X LEAGUE OF LEGENDS SHORTLISTED FOR TALENT CAMPAIGN OF THE YEAR
- Charlie Weir
- 23 hours ago
- 1 min read
💫 We've been shortlisted for Talent Campaign of the Year at the Sport Industry Group Awards 2025! 💫
WeAre thrilled to receive the news that our League of Legends x Son Heung-Min collaboration for client Riot Games has successfully made the shortlist.
Riot Games celebrated a landmark collaboration with Son Heung-Min, ahead of the League of Legends World Championships in London this November. The collaboration bridged the worlds of traditional sports and gaming, bringing together Son Heung-min, revered for his footballing talent and widespread fanbase, with global esports giant and one of the most-played competitive games in the world, League of Legends – authentically connecting the passionate community of League with a true player in Son and further enhancing the crossover appeal between the football pitch and Summoner’s Rift. The collaboration engaged over 40 million fans worldwide through a hero documentary, supporting social assets, and an earned media partnership, all telling Son’s story as an authentic League player and merging football and gaming in exciting new ways. Son speaks passionately about playing League during his off time and the importance of gaming in staying connected with his friends and family in South Korea.
Athlete Marketing, it's what we do 🫡
Athlete Marketing Services Provided:
Athlete identification and research
Brokering
Negotiation
Contracting
Athlete Management and Relations
Activation management
Publishing
Reporting & Analytics
Congratulations to everyone on the shortlist and good luck for the 15th May! 👇
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