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SPORTS MARKETING AND ACTIVATION SPECIALISTS
WHO WE ARE
WeAre a bold, disruptive sports marketing collective built on deep industry experience.
We specialise in bringing brands, rights holders, athletes, and creators closer to the global sports audience - bridging the gap between culture and competition.
We’ve put in the hard yards & earned our stripes. From pre-season graft to game-day delivery, we’ve grown from humble beginnings to become trusted partners to some of the biggest names in sport. Our work spans award-winning campaigns, world-class talent, and the brands shaping the future of the game.
WeAre respected, well-connected, and relentless in execution. Every campaign we run covers every blade of grass—we leave nothing behind.
We manage everything off the pitch and beyond the Ninety—so you can focus on winning in it.
If you're ready to truly connect with your sports audience, let's talk.
WeAre fearless. WeAre current. WeAre connected. WeAreNinety
WHAT WE DO
PARTNERSHIPS
ACTIVATION
PR & COMMS
WEARE experts in brokering authentic partnerships in sport that connect brands with rights holders, athletes, and cultural icons in meaningful ways. Our approach is rooted in deep industry experience and a sharp understanding of what resonates with fans—ensuring every collaboration delivers impact, relevance, and results. Ready to build a partnership that matters? Let’s talk.
WEARE specialists in activating campaigns and commercial rights for some of the world’s biggest sports brands and rights holders. With deep-rooted experience across strategy, planning, creative, and on-the-ground execution, we bring bold ideas to life—at pace and scale. Whether it’s a global sponsorship launch or a targeted fan engagement moment, we’re built to deliver. Got a brief? Let’s activate it.
WEARE leaders in amplifying stories that matter in sport. We craft compelling narratives that resonate with fans, media, and stakeholders—whether it's launching an athlete's brand, managing press around a major sponsorship, or driving coverage for grassroots campaigns. From media relations and influencers to content strategy and thought leadership, we help our clients build credibility, influence, and lasting impact in the ever-evolving world of sport. Got a story worth telling? Let’s bring it to life.
WeAre set piece specialists at working with brands who are looking to captivate the global sports audience and engage their target demographic successfully - this is what we do
ATHLETEs
WEARE proven at helping brands harness the power of athlete influence through tailored marketing strategies that drive awareness, engagement, and credibility. From identifying the right athlete to managing campaigns and creating standout content, we connect athletes and brands in ways that feel authentic to fans and deliver measurable impact. Want to elevate your brand through sports greatest stars? We can make it happen.
Creators & Influencers
WEARE talented at… talent management. We connect brands with the right personalities to elevate campaigns across sport, football, content, and gaming. Whether you're looking for headline names or rising stars, we deliver the perfect match—and we don’t stop there. From sourcing and negotiation to full-service talent management, we handle it all. If you want a star-studded campaign, let’s get to work!
CREATIVE & production
WEARE fresh thinkers, creativity is at the heart of everything we do. Our Creative & Production team brings bold ideas to life through standout visuals, storytelling, and content built for modern sports fans. From campaign concepts and social-first assets to full-scale video production, we deliver work that captures attention and drives engagement. Have a vision you want to bring to life? Let’s create something unforgettable.
OUR WORK
Whether it's brand, activation, athletes, talent or creative and production,
here is some of our recent work - check it out!
OUR EXPERIENCE
We do what we do for these world-renowned brands, broadcasters and sports rights holders.
ASHTI
HAMidi
Planning & delivery controller
Sky sports
WeAreNinety have been a great resource in supporting Sky and Sky Sports across commercial talent brokering, management and activation – their end-to-end management is fantastic, from contracting/negotiating through to post campaign reporting. The team are well trusted and highly connected across the sports industry – helping us get the perfect talent for our campaigns.
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DROP US A MESSAGE
Let's talk!
If you are a brand looking to connect to a sports audience, a rights holder, agency, agent, or talent and need guidance, support, or there’s a brief you want us to jump on - let’s talk! Drop us a message.